Struggles for Legitimation: Nollywood as a Field of Popular Cultural Production
Date/Time: November 5 | 12:00 PM - 1:30 PM
Location: Room 201 International Center
Anouk Batard is a PhD candidate in Sociology, Political Science and Information & Communication Science. She has been researching the Nigerian film industry, Nollywood, since 2010. She is affiliated to the Laboratoire des Sciences Sociales du Politique (LaSSP), Institut d’Études Politiques, University of Toulouse, France. She is currently a lecturer at the IUT (College) of Journalism, University of Nice, France.
About the talk:
This presentation will provide an ethnographically informed description of “Nollywood”, the popular Nigerian home-video industry which emerged in the early 1990s and has been set by UNESCO as the second film industry in the world since 2009 (after Bollywood and before Hollywood). Nollywood has been not only diversifying, experiencing transnationalisation and corporatization, but also more and more commercially driven. In this context, new entrants and “the old stock” struggle for legitimation, for instance to distinguish themselves as “New Nollywood”. Nollywood has increased its economic legitimacy whereas it has so far been unable to gain proper recognition by the international institutions regulating legitimation in the field of world cinema. Anouk Batard’s research is based on two years of field work mostly in South urban Nigeria.